Real projects. Clear systems. Better websites.
A look at real builds like Veyra, Black Cat, Lucid Events, Vivid Canvas, and The House of Barbers x MOOD MAK3RS, plus examples of the kinds of systems I build for local businesses.
5
Featured Real Builds
23+
Service Types
60 days
Avg. Time to First Results
100%
Code Ownership - Yours
Projects marked Real Work are real builds. Projects marked Example are illustrative systems representing typical approaches, not specific named clients. Representative feedback is illustrative unless marked as reported client feedback. Results vary by business, market, and execution.
Veyra AI Platform
The Problem
Veyra needed a private-beta AI workspace that could feel as polished as a modern chat product while keeping the risky agent runtime, provider keys, permissions, credits, and audit records safely behind the server.
The Solution
Built a Next.js command center with Supabase Auth, protected Hermes chat routes, credit-metered usage, conversation history, automations, Gmail draft foundations, lead and outreach workflows, and an admin panel for users, credits, tools, ledger, and tasks.
The Result
Veyra has a secure beta foundation for AI-powered business workflows where the browser never receives private Hermes or provider keys, and every productive action can be governed server-side.
Black Cat Cultural Center
The Problem
Black Cat needed an online home for its Albuquerque arts community: programs, events, rentals, support, contact, admin tools, and a DJ request experience all had to live in one coherent site.
The Solution
Built a React/Vite site with public pages for events, programs, rentals, education, photography, music production, and support, plus an admin route and a dedicated DJ flow for song search, requests, voting, boosts, and live queue management.
The Result
Black Cat now has a branded digital platform for community programming and event engagement, with the DJ experience separated cleanly from the main marketing site.
Lucid Events Ticketing Platform
The Problem
Lucid Events needed more than an event landing page. It needed ticket sales, door check-in, admin controls, legal content, analytics, guestlist operations, SMS consent, and investor stats in one event platform.
The Solution
Built a Next.js 16 event platform with Stripe Embedded Checkout, webhook processing, Supabase-backed events and tickets, QR verification, a live door workflow, admin tools, Resend ticket email flows, and Apple Wallet pass generation.
The Result
Lucid Events has a full operational event system covering the public ticket funnel, payment processing, attendee management, check-in, and post-purchase ticket access.
Vivid Canvas Website
The Problem
Vivid Canvas needed a professional website for a multimedia production agency that could show up for high-intent creative searches like Albuquerque video production, video marketing, videographer, photography, and commercial video services.
The Solution
Built a responsive vanilla HTML, CSS, and JavaScript site with a service-page system, portfolio structure, local video-production messaging, contact paths, semantic markup, performance-focused asset loading, modular CSS, and Netlify-ready deployment configuration.
The Result
Vivid Canvas has a fast owned website for presenting video production, photography, marketing, and creative services to Albuquerque businesses searching for production support.
Representative Feedback
“The site finally gives us a place to send serious production leads and makes the brand feel like a real creative agency, not just a social profile.”
The House of Barbers x MOOD MAK3RS
The Problem
The House of Barbers needed more than a brand site. The shop had to be findable for local searches around Coors Blvd NW, including terms like barbershop near Coors, best barbershop on Coors, Albuquerque barber shop, and nearby haircut searches.
The Solution
Built the website and Google Business presence around local intent: clear barber-shop messaging, location calls to action, directions, service content, SEO metadata, dedicated brand routes for MOOD MAK3RS, responsive Tailwind layouts, and Netlify-ready deployment.
The Result
After the Google Business setup and local positioning went live, the shop started getting multiple calls a day from nearby search traffic, giving the owner a stronger daily lead flow from people already looking for a barber in that area.
Reported Client Feedback
“The calls started coming in every day. This helped save the business because people nearby could finally find us when they searched for a barber.”
Event Venue Ticketing Platform
The Problem
A 300-capacity music venue was losing 7% of every ticket sale to Eventbrite fees and had no way to build their own customer email list. Events were hard to promote because all traffic went to a third-party platform.
The Solution
Built a fully custom ticketing platform on their own domain. Stripe handles payments at standard processing rates only. Attendees book directly on the venue site, get branded QR code tickets, and are automatically added to the venue email list.
The Result
Eliminated platform fees entirely. Built an email list of 2,400+ attendees in 8 months. Event page traffic stayed on their own domain - building their SEO instead of Eventbrite's.
Website Redesign & Local SEO System
The Problem
A 12-year-old landscaping business had a site built in 2011 - not mobile-friendly, no contact form, near-zero organic traffic. Nearly all business came from word of mouth alone.
The Solution
Complete redesign with a mobile-first, sub-2-second site. Added an instant quote request form with text notification. Built location-specific landing pages for 6 service cities. Fully optimized Google Business Profile.
The Result
Load time dropped from 8.2s to 1.4s. Quote requests went from 0 to 12-18 per month within 60 days. Ranked in the top 3 Map Pack results for their primary city.
Salon Booking & Automation System
The Problem
A 4-stylist salon managed bookings through phone calls, Instagram DMs, and a shared notes app. Double bookings happened regularly. 30% no-show rate, no reminder system, and the owner spent 2+ hours daily on scheduling.
The Solution
Built a custom booking system with per-stylist availability, service duration, and Stripe deposit collection. Automated confirmation texts and SMS reminders at 48 hours and 2 hours before. Added a waitlist for high-demand slots.
The Result
No-show rate dropped from 30% to under 8%. Owner reclaimed 10+ hours per week. Online bookings now account for 68% of all appointments.
Restaurant Own-Brand Online Ordering
The Problem
A popular local restaurant was paying 22-28% commissions to DoorDash and Grubhub on every delivery order. They had no direct customer relationship - the platforms owned all the order data and email addresses.
The Solution
Built a branded online ordering system on their own website with Stripe checkout. Menu management they control themselves. Customer email capture with every order. Automated post-order follow-up for repeat business.
The Result
Recovered an estimated $3,200/month in platform commissions within 90 days. Built a first-party customer list of 800+ emails. Direct orders now represent 40% of their total online volume.
HVAC Review Generation & Lead System
The Problem
A well-established HVAC company had only 19 Google reviews despite hundreds of completed jobs per year. They were spending $90-$120 per lead on Angi and HomeAdvisor and their Google Maps ranking was buried behind competitors with more reviews.
The Solution
Built a post-job review request automation - every completed job triggers an SMS with a direct Google review link. Rebuilt their website with a quote request form and local SEO pages for 5 service areas.
The Result
Went from 19 to 140+ Google reviews in 7 months. Ranked #2 in the Map Pack for their primary service keyword. Reduced paid lead spend by 60% as organic leads replaced bought ones.
Med Spa AI Chatbot & Booking System
The Problem
A busy med spa was losing consultation requests that came in after hours. Staff spent significant time answering the same pricing and treatment questions repeatedly. New clients dropped off on the website because they could not get quick answers.
The Solution
Deployed an AI chatbot trained on all services, pricing, and FAQs. Bot captures lead info, answers questions 24/7, and books free consultations directly into the calendar. Owner gets an instant text notification for every new lead.
The Result
After-hours lead capture increased by 34%. Staff time on repetitive inquiries dropped significantly. Consultation bookings via the website increased 28% in the first 60 days.
Contractor Google Ads Landing Pages
The Problem
A roofing company was running Google Ads sending all traffic to their homepage. Cost per lead was $140. The homepage had too many options and no message match with the ads - visitors were bouncing without converting.
The Solution
Built dedicated landing pages for each ad campaign (roof repair, roof replacement, storm damage). Each page had one focused CTA, trust signals, before/after photos, and a lead form with instant owner notification and automated follow-up.
The Result
Cost per lead dropped from $140 to $52. Lead form conversion rate increased from 2.1% to 6.8%. Same ad spend now generates 3x the number of qualified leads.
Real Estate Agent Lead Nurture System
The Problem
A solo agent was spending $1,200/month on Zillow leads, many of which went cold because there was no follow-up system. Leads contacted them once and never heard back systematically. No personal website or brand.
The Solution
Built a personal brand website with a home valuation lead capture tool and neighborhood content pages. Connected to a CRM with a 10-email automated nurture sequence. Zillow spend reduced as the organic pipeline grew.
The Result
Organic website leads now represent 35% of their pipeline. 3 transactions in 6 months attributed directly to the automated nurture sequence catching leads that had gone cold. Zillow spend cut by half.
Behind Every Case Study
23 services. One goal: more customers.
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